Iraqi-American Huda Kattan was recently named the world's third most influential beauty blogger ... and her recent event in Dubai just proved this very fact.
The beauty icon whose been dubbed the "Kim Kardashian West of the beauty influencer economy," was forced to cancel a planned meet and greet event at Sephora in Dubai Mall on Monday.
The reason? Too many people showed up.
In an Instagram post Kattan explained that "due to extremely high safety and security concerns" the event was cancelled.
"Dubai Mall is one of the most visited and safest places in the world, which is why crowd control was very important! There are way too many people waiting at Sephora and we are above capacity limits according to health and safety regulations," she added.
"I have been counting down for this event for over a month and I've really been looking forward to meeting you all! Words can't describe how sad I am.
I'm really sorry to everyone who planned on coming out tonight but this is beyond our control. Your safety is our main priority and we can't compromise it under any circumstances! ♥️ You have no idea how sad I am about this, but again - I want you all to be safe! Thank you so much for all your love and support, ILYSM ♥️," she added.
With over 19 million followers on Instagram, this was kind of expected.
The place was packed ... even hours before the event was meant to start
"The crowd started to get a little big and a little aggressive, and we started to get a little worried whether or not the crowd could be controlled," she said, according to The National.
Kattan, who is based in Dubai, promised the first 40 people in line a give-away of a selection of beauty products worth over 6,500 dirhams ($1,633), which some believe may have been the reason behind the massive attendance.
She was also expected to launch her new highlighter palette during the event.
Kattan, who is best known as Huda Beauty, first launched her blog in 2010 and her own cosmetics line in 2012.
Earlier this year, she was named one of ten influencers featured on Forbes' list of top beauty gurus from around the world.
The makeup artist, social media star and entrepreneur is the only Arab or Middle Easterner to make the list.