With video content taking over online media consumption, especially in the region, companies have been trying real hard to up their game with video advertising. Think With Google  sees the importance of video in this day and age. The YouTube Ads Leaderboard compiles a round up of the most viewed ads each month split by region, determined by an algorithm that factors in paid views, organic views and audience retention.

In March, these 10 ads seemed to capture the viewers’ attention the most in the MENA region. Take note.

1. Souq.com : #ItsYours

Put together by creative agency, Good People, Souq.com makes it all about your choice. Highlighting the fact that you will save a bunch just choosing Souq.com as your destination for fashion and almost everything else, the ad surely grabs the attention of viewers by using the power of freedom of choice.

2. Vitaene C : Competition 2016

Want to win a car or a trip to Dubai? All you need to do is take part in this competition.

3. KitKat Arabia : Introducing KitKat Senses with Hazelnut

JWT never fails to make it on this list. KitKat introduces all new KitKat Senses with Hazelnut in celebration of Nestle's 150 years. YUM.

4. Halwani Bros : Halwani Fillets, No Comparison

Because what's better than an ad with animated chickens singing and dancing?

5. Listerine: Total Care Zero

Another one from JWT, this time promoting teeth care. Devour that KitKat Senses and fight off the cavities with Listerine Total Care Zero, an army that helps keep your teeth super clean.

6. Samsung: Unpacking S7

A phone that can pretty much do anything.

7. Apple: Hands-free Siri, iPhone 6s

You know how annoying it is when you need something from your phone but have your hands all dirty in the kitchen? Worry no more. You can now set your timer and stay entertained with hands-free Siri!

8. El Maleka

Put together by Leo Burnett Egypt, you will never want to buy your pasta from anywhere other than El Maleka...el Masriyahh!

Introducing the new golden logo of the Expo 2020, a symbol of its unique potential to create and connect.

10. Under Armour : Rule Yourself

Featuring Olympic swimmer Michael Phelps as he trains and conquers his swim with the final words: "It's what you do in the dark that puts you in the light."