With video content taking over online media consumption, especially in the region, companies have been trying real hard to up their game with video advertising. Think With Google sees the importance of video in this day and age. The YouTube Ads Leaderboard compiles a round up of the most viewed ads each month split by region, determined by an algorithm that factors in paid views, organic views and audience retention.
In February, these 10 ads seemed to capture the viewers' attention the most in the MENA region. Take note.
1. Pepsi Arabia : Meal Made Exciting
In this ad created by BBDO, standard mealtime in a school cafeteria turns into a party because when there's Pepsi there's a party in sight.
2. Turkish Airlines : Fly to Gotham City
Creatively put together by Crispin Porter + Bogusky, Turkish Airlines pulls out all the stops in this campaign to fly to Gotham City. Popcorn not included.
3. STC : The Dark Arts
JWT's work never fails to do incredibly well. In this ad, STC warns consumers against taking scam calls from foreign numbers and pinpoints the consequences they may face.
4. Almarai : L’usine Squares Mini Sandwiches
Almarai does not fail to get your taste buds craving some L'usine bread squares because well, you can have them with just about anything.
5. Lipton Ice Tea: Don’t Judge if you Haven’t Tried
Put together by DDB, this humorous ad featuring Ahmed Helmy shows people risking doing something they've always feared.
6. KFC Arabia : Hend Sabry
This teaser ad featuring Hend Sabry, seems to be focused on her finding a husband.
7. Samsung Mobile : Samsung Galaxy S7 and S7 edge
This ad is the official introduction to the latest addition to the Samsung smartphone collection, hinting at the clever engineering behind it as well as its beautiful appearance.
8. Chevrolet Arabia : Chevrolet Tahoe Z71
If you're rolling downhill on a sand dune, a Chevrolet is your answer. A Chevrolet can drive upwards and onwards, always.
9. CLEAR Egypt : Clear Game of 7
Integrating the Clear branding all over this ad, you will be left feeling pumped to kick the first football you run into.
10. HyundaiUSA : The 2017 Hyundai Elantra
The fastest way to outrun those bears chasing you in the forest is by talking to your car. Technology is always the answer.